SUI Blockchain Game XOCIETY Teams Up with Adidas for Exclusive NFT Integration
XOCIETY, a Sui-based role-play shooter game, has partnered with sportswear giant Adidas to integrate its ALTS NFT avatar collection into the game’s ecosystem. The collaboration, featuring 20,066 NFTs launched in 2023, aims to enhance digital identity through XOCIETY’s XCS system. Backed by investors like Hashed and KRAFTON, this move continues Adidas’ Web3 strategy following previous work with STEPN. The partnership is expected to boost SUI token utility by merging physical and virtual identity.